Available Mon-Fri, 9am-6pm ET  |  Call 800-970-1964

800.970.1964   |   Contact Us   |   Client Portal

Why Small Medicare Advantage Companies Are Struggling — And How to Choose the Right One

Picture of Sylvia Gordon

Sylvia Gordon

Choosing a Medicare plan can feel confusing, especially with so many different options out there. Recently, small Medicare Advantage companies have started to struggle. These are the smaller, private insurance companies that offer Medicare Advantage plans. While they often try to compete with bigger companies by offering low prices or special perks, many are now facing rising costs, strict government rules, and limited resources. Some are reducing benefits or even pulling out of certain areas completely—leaving seniors stuck trying to find new coverage fast.

That’s why it’s more important than ever to make a smart, confident choice when it comes to your Medicare plan. And that’s exactly what we help with at The Medicare Family. We’re a licensed insurance agency helping thousands of people across all 50 states. Our friendly experts explain Medicare in plain, easy-to-understand language, help you compare 30+ top insurance companies, and recommend the best options for your needs—all at no cost to you. Schedule your FREE call today to get expert advice, access the top plans in your area, and enjoy lifetime support from people who truly care about getting you the right coverage.

Challenges Faced by Small Medicare Advantage Companies

Small Medicare Advantage companies face many problems that make it hard for them to do well in the healthcare market. The economic pressure, tough rules, and strong competition from big insurance companies make things hard for these small businesses. They might give special services or local benefits, but it takes smart plans and hard work just to keep going in this kind of setting.

Also, these companies spend a lot of money to meet the rules. It is not easy for them to market their plans, either. They need to try even harder to get people to choose them, as they do not have as many resources as the bigger companies. Let’s look at these problems more closely.

Economic Pressures in the Healthcare Industry

Rising costs in the healthcare industry make it hard for small Medicare Advantage companies to keep up. Medicare plans have to offer good prices, but with things like inflation and it being hard to find workers, expenses keep going up. This puts pressure on their finances and makes it tough for them to stay strong. Small companies do not always have the money or resources to handle these problems well.

Also, more and more Medicare plans are made for people with special health needs, like those who need help with chronic health problems. This means using the latest medical technology and skills, which cost a lot. Many small providers find it hard to get the money for this. So, they have a hard time offering different or more competitive health plans.

Big companies can also make the problem worse because they have more power to negotiate with hospitals and drug makers. This allows larger providers to get better deals. Small Medicare Advantage companies do not get these same deals, so they do not have much room to make changes with their money. In the end, their Medicare plans suffer, and they cannot offer as much to their customers.

Regulatory Challenges and Compliance Costs

The rules in healthcare are strict. Companies have to follow many steps to stay in line with these rules. Small Medicare Advantage companies have to spend more money to do this, which makes it hard for them to make a profit. For example, the rules for Medicare contracts or drug plans need advanced systems and setups, and small providers often do not have these.

To follow the rules, small companies must pay for legal teams, software, and regular checks. Every one of these things costs money and adds stress. If they make a mistake, there can be fines, pushing their money problems further. It takes a lot of work to stay type-compliant with all the changes.

This makes the field uneven. The big insurance companies have large teams only for keeping up with the rules, so they can keep up with changes much more easily. Small companies, though, have trouble just keeping up. This means they can’t grow or offer more to people as easily as the bigger players.

Competition from Larger Insurance Providers

Bigger insurance companies have a strong hold on the market. They offer wide networks and pack their services together. Many people choose these companies because they have a good name. They also seem to give better coverage and are easy to pick in Medicare Advantage plans. Small companies have a tough time keeping up because the big ones have more money and tools.

Brand visibility is also very important. The big companies can pay for big ads, online and on TV. This helps them get a lot more people to sign up. Small companies do not have the budget, so they depend on word of mouth or small ads to reach new customers. This makes it hard for smaller companies to keep up and grow their share of the market.

The provider networks matter a lot to people when picking plans. The large companies talk to more doctors and hospitals. They can give more choices for healthcare under their Medicare Advantage plans. Small companies struggle to offer this kind of variety or trust in their plans. It can be hard for them to add more options or keep up with the access offered by the big names.

Key Features of Medicare Advantage Plans

Medicare Advantage plans have some things that make them different from Original Medicare. These plans include extra health insurance benefits like vision, dental, and prescription drugs. Because of this, people get more value than what Original Medicare offers.

These plans also let you pick different coverage options. This flexibility makes them a good choice for people who want health care that fits their own needs. It is important to know how they compare and what extra benefits you get. This helps you decide if they are right for your health care needs. Let’s look more closely at these features.

Understanding Coverage Options

Medicare Advantage plans give you wide-ranging coverage. They include all Part A and Part B benefits that come with Original Medicare. On top of that, many plans also add Part D prescription drug coverage. This means you can take care of your health care needs all in one place.

The coverage you get will depend on the plan you choose. Some plans help people with chronic conditions using Special Needs Plans (SNPs). Others offer more coverage for different needs with PPO plans. These choices make it easy for people to find a flexible plan that suits their needs.

When you look at Medicare Advantage plans and the coverage they offer, think about what matters most for your health care. Some of you may want help with regular things, like dental or vision care. Others may need a plan with good prescription drug coverage. No matter your needs, there is a plan out there to help you.

Benefits of Choosing a Medicare Advantage Plan

Medicare Advantage plans make things easier because they put many services into one plan. Many of these plans give wellness bonuses. These may include gym memberships, vision help, and help with hearing aids. You do not get these from Original Medicare.

Also, the plans often use special provider networks. This helps you make health care choices without much stress. You do not have to get different plans for prescription drugs, dental care, or regular doctor visits. This is a big help, especially if you have more than one health care need.

Medicare Advantage plans can save you money, too. You get things like preventive checkups and lower prices on some medicines. These options are good if you want more benefits and lower monthly premiums.

Differences Between Standard Medicare and Medicare Advantage

Standard Medicare includes Parts A and B. It covers only hospital insurance and visits to the doctor. With Medicare Advantage, you get Part C. It adds more services, like prescription drug coverage and wellness programs.

There is also a big difference in how you pick your doctors. With Original Medicare, you get to pick from many doctors all over the country. But with Medicare Advantage, you may have to stay in certain networks. You need to make sure your doctor is on their list.

Original Medicare can often mean you pay more out-of-pocket. However, many Medicare Advantage plans set a yearly spending limit. This limit helps people who want to know what they will spend in a year for their care. This way, it can make your health costs more steady over time.Evaluating Medicare Advantage Companies

Evaluating Medicare Advantage Companies

Picking the best company for your Medicare Advantage plan is about more than price. You should also look at how happy customers are, if the company is stable with money, and how fast their service teams get back to you.

Small companies may say they offer more personal help. But they might not have the resources to grow or get you into large provider networks. It helps to check all sides of these points so you know what you are getting. Read on to learn what to look for when checking how a company performs with Medicare Advantage and customer satisfaction.

Criteria for Assessing Company Performance

Checking a company’s history with customer satisfaction is key. You should look at reviews that talk about how reliable they are. Also, pay attention if people say the plans are easy to use. See if there are many providers included in their Medicare Advantage plans.

You also want to see how flexible the plans are. Companies that have options like Special Needs Plans for people with chronic conditions are showing they can work for many needs. When providers get high Centers for Medicare & Medicaid Services (CMS) star ratings, that often means they do well.

At the end, think about how much the plans cost and what extras you get. Good companies offer plans with low monthly payments and simple services. The best ones also add helpful benefits. Let these things guide you when you compare Medicare Advantage plans.

Importance of Customer Service and Support

Outstanding customer service helps Medicare Advantage consumers get through the complex world of health care with less trouble. It is important to pick companies that have quick and helpful support teams.

Good customer service matters when you need to settle a coverage problem or learn about drug lists. Look for reviews and ratings from other people that talk about clear information and fast answers.

Support tools like online portals and live chat also make things better for you. Companies that focus on strong help and support often make signing up easier. This can help save you time and stop many common problems.

Financial Stability and Ratings of Small Companies

It can be hard to judge the money strength of smaller Medicare Advantage companies. There are a few good ways to check. You can look at their CMS star ratings and A.M. Best rankings.

Company NameCMS Star RatingA.M. Best Financial Strength
Small Provider A3.5 StarsB+
Small Provider B4.0 StarsA
Small Provider C3.8 StarsA-

These numbers help you see if a Medicare Advantage company can keep going strong in the industry. They also show if they can give good and steady service to people who use them.

Tips for Choosing the Right Medicare Advantage Plan

Picking the right Medicare Advantage plan means you need to match what you need for your health care with what each plan offers. Look at the provider networks, rules for prescription drugs, and how the deductibles work. These things can help you make a better choice.

It also helps to see if the plan has benefits for things like dental care, vision, or a gym membership. These extras can give you more value and better health coverage. Now, let’s go over some easy ways to choose the best Medicare Advantage plan for you.

Assessing Your Healthcare Needs

Start by thinking about your healthcare needs. Do you have any chronic conditions you need to manage, or do you want checkups and other preventive care?

There are many types of Medicare Advantage plans. Each one gives you different coverage. Look at plans with benefits that are right for you, like SNPs for chronic conditions or PPO plans if you want more options on where to get care.

When you match your needs with what the plans provide, you can get the most value. Also, think about how easy and affordable the plan is, based on how much you think you will use it.

Comparing Plan Benefits and Costs

When you compare the benefits and costs of a Medicare Advantage plan, think about these things:

  • Monthly premiums—if the monthly premiums are lower, you may have to pay higher deductibles or more out-of-pocket.
  • Prescription drug coverage—make sure the prescription drug coverage has the medications you use listed in the plan’s formulary.
  • Additional benefits—think about what extra things like dental, vision, and wellness programs could mean for you.
  • Network access—check that your doctors and hospitals are in the Medicare Advantage plan network.
  • Out-of-pocket maximums—look at the limits so you know how much you could have to pay in a year.

Comparing all these points in a Medicare Advantage plan will help you find the right fit for your health and your budget.

Reviewing Provider Networks and Drug Formularies

Provider networks decide which doctors and hospitals you can see. Look for Medicare Advantage plans that let you use in-network doctors and places you trust.

Drug lists in these plans help keep costs down. Make sure the plan you pick covers the medicines you take under its price rules.

It is good to pick plans that give you options in both areas. By balancing these things, you can get better coverage that fits your health care needs.

Conclusion

Many small Medicare Advantage companies are facing serious challenges in 2025. Rising healthcare costs, tougher regulations, and increased competition from larger insurers are putting pressure on these smaller providers. Some are cutting back on benefits or even exiting the market altogether. Recent policy changes and heightened federal oversight have only added to the strain, leaving many seniors with fewer and less reliable plan options.

At The Medicare Family, we help you navigate these changes with confidence. With 40+ years of experience and licensing in all 50 states, our family-run agency offers free, unbiased help comparing plans from over 30 top companies. Schedule your FREE call today and get the support you need to make the right Medicare decision—for 2025 and beyond.

Sylvia Gordon, aka Medicare Mama®, is an expert on all things Medicare and Social Security. She is the 2nd Generation here at The Medicare Family and has served on the advisory boards of major insurance companies like UnitedHealthcare®, Cigna, and Anthem. In her free time, she can be found taking care of her animals (dogs, goats, peacocks, chickens), and reading a good book. Learn More.
5-stars
5-Star Rated

“This was the best experience I’ve ever had dealing with Medicare information.” – Darrell P.

About Us

For 40 years, our family has been helping seniors understand their Medicare benefits and find the best plan for their unique situation – the best part? Our service is always 100% free to you!

Wouldn’t this be

Easier on video?

Reading about Medicare can be confusing . . . That’s why we took all the important parts and put them into an easy, free video. 

Get Our FREE Medicare & Social Security Cheat Sheet 

Download this FREE printable cheat sheet to get the information you need in one place. You’ll never worry about forgetting a number, date, or deadline again. UPDATED FOR 2025!

Popular Articles

Beginner's Guide to Medicare

Learn how Medicare works, when and how to sign up, and a breakdown of all the coverage options in this easy guide.

3 Common Medicare Mistakes

There are several severe penalties to make sure you avoid when dealing with Medicare. If you get them, they can stay with you for life.

Medicare Costs for 2025

The costs for Medicare change each year. In this article we break down the costs for Medicare premiums and co-pays.