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Our Story

Since our beginning in 1980, The Medicare Family has been blessed to be able to serve thousands of seniors across the country. Now 40 years later, over 10 members of our family work to make sure that our clients get access to the best Medicare information.

Where We Started

Dick and Margaret Gordon, founders of The Medicare Family, were married in Ft. Wayne, Indiana. Margaret was raised Amish and Dick Gordon was a chicken farmer turned restaurant owner. After years of hard work in the restaurant business without much to show for it, Dick decided to take a job in the insurance business with Washington National. 

His success led them to start their own independent insurance brokerage, Gordon Marketing, which could offer all of the companies instead of just one. Their children Frank and Theresa joined the business shortly after. Rebecca Gordon joined the family business in 1990 and finally Sylvia Gordon joined as well in 1995. 

Year by year the Gordon’s kept expanding until what started as a single office turned into one of the largest distributors of Medicare plans in the nation with tens of thousands of downline insurance agents serving millions of clients nationwide.

From left: Elliot, Margaret, Sylvia, and Richard Gordon

Meet The Family

Our Founders – 1st Generation

Dick & Margaret Gordon

2nd Generation

Sylvia Gordon

3rd Generation

Elliot Gordon

The Gordon family at the Bridge of Flowers opening in Noblesville, Indiana.

Where We Are Today

Over 10 members of the Gordon family now work in the family business. The Medicare Family welcomed it’s 3rd generation in 2015 when Sylvia’s oldest child, Elliot began building our national, consumer facing side of the business.

Today we’re one of the fastest growing, privately owned companies in the Medicare industry with thousands of loyal clients and a social media following of over 1 million views per month.

We’ve never been more excited about the future of our business as we are today. Seniors are joining social media at an incredible pace. Our ability to educate and make a real difference in the lives of seniors across the country is skyrocketing.

At the same time, non-stop telemarketing and misleading TV commercials are bombarding seniors from all angles. Now more than ever, we know our service is needed. You can count on us to be a shining example of family values for many more years to come.

Thank you for working with our family. Your support allows us to make a living in a business that we love. We really appreciate your support.


Work with Us!

Are you looking for someone you can trust to help you with your Medicare coverage? Contact us today and see why thousands of people just like you depend on The Medicare Family for assistance with their Medicare plans each year.